As a brand, Heniis established and rolled out its full-scale retail in 2015, though the founding family was providing affordable clothing solutions for decades. Their heritage of apparel craftmanship has transferred through the excellence of each generation and staged to build, and deploy a brand that is competitively challenging the design, pricing, and quality measures of the current menswear market
From day one, Heniis has shown the courage to bring internationally competitive fashion trends and quality, to their domestic/local market, with an affordable price tag. It has derived from the principal value of the founders, to introduce the global fashion apparel standards, in an Indian way, to the fellow community they live-on.
While driving the brand from local to regional and national, Heniis was building and
maintaining its ‘exceptional quality on budget’ policy, by dedicating utmost care to materials and production resources, by carefully handpicking them from the various origins of excellence, across the globe. The care and commitment of the founders always stand for quality through sustainability.
By significantly conquering a market share, among menswear sector of the southern part of India, now focusing extensively to establish a pan-India retail presence, as the brand Heniis owns a 250 million Turnover, with a strong 150 strong in-house strength and more than 300 outsourced, core production team.
The group forecasts becoming a Billion turnover market player with presence across the nation and an entry into the global market, in a span of 5 years.
Dear Fellow Partners and Customers
When Heniis has become a collective fashion icon, we were so proud to reach one of the dream-goals of our retail partners and customers. During the past challenging years, we never stopped taking measures of those keep ourselves up to serve our clients and our communities. Looking back to history, when our family had built this business on one-on-one, our financial discipline, and constant investment in innovation and people, has enabled us to persevere a steadfast growth across the market demographics. Even during the pandemic, we fight back and became strong both in Crescent Apparels and as an owned brand in Heniis also, hit a record revenue in business, through the growth measures, in market share penetration and making significant investments in products, people, and technology, all by maintaining better credit disciplines and production line management.
We are thankful to all our well-wishers, business associates, retail stores, suppliers, vendors etc., and above all, my family, for standing together to build this, as one as a tree. Team Crescent, that whole as the management, and the design/production lines, all are recognized their enormous responsibility to our customers and partners, extensively. While, we are expanding, building Heniis Studios and Hubs as well as achieving revenue targets and market acquisitions, we continuously looking for the support of the above all including our customers across the globe, for the confidence and trust that keep ourselves up and to deliver the same, forever.
The year 2022 has become significant in 2 factors, one, to focus on marketing and customer care, offline and online, floated a Portfolio Business arm, M/s Hetro Clothing Limited, www.hetroclothinginc.com. The second, as a part of building technology capabilities, market penetration, and retail support, in branding and marketing, Heniis now proudly presents an e-commerce platform, www.heniis.com, where product details, brand information, and online purchasing services are available extensively.
Peace, Love and Prosperity for the World,
On behalf of Heniis family,
Chairman, Shamsudheen P.T
Vision
Farsighted dreams by a faithful heritage!
The ever-optimistic vision of Heniis is, breaking the conventional clothing-myth about the non-affordability of the global fashion designs and quality, cheering them-up by delivering those with better perspectives in a modest pricing.
We were adamant to open-up more options to the customers who have been treated flat, plain, and prejudiced, for decades, about the mis-math of designer clothing and pricing, competitively. Heniis has just broke the shell and presented a truck load of choice, racked with the global fashion trends and unmatched quality to all the fellow competitors, with an unthinkably affordable budget.
To achieve this the Team Heniis have openly taken inspirational inputs from the global men’s fashion market, but strictly monopolized in its in-house selection of design, material, production, and quality through their managed craftsmen resources. Now it’s a buzz that people never expect from others, which what Heniis has been offering them.
In addition to the team effort, we handpicked and tested our vendors, suppliers, weavers, material manufacturers, logistic partners, and digital service providers, multiple times before finalizing them. We chose them wisely, treated them empathetically and managed to get the necessary resources and services for us, promptly.
Our retail partners are the backbones of our business, and it will be preserved like that forever. That is the reason we started our rebranding and digitization processes, by including adequate services and business options for retailers in a dedicated channel. On our subsequent Pan-India expansion also will be focusing on the same policies and practices.
Mission
Affordable, Commendable, Appreciable Clothing, globally!
Heniis committed to transforming men’s life more stylish, happy, and fulfilling. As a modern and competitive menswear solution provider, we recognise these goals comes as responsibilities.
We built ourselves on the pillars of community, experience, and products. So, our assurance of consistency to the men belongs, who buy, wear, and enjoy, is as solid as our core values. We understand lives, so we make clothes not only to make them better but also for the planet they live on.
The day the apparel world really starts to follow the course of action in Heniis’s design, price, and the touch-of-excellence, is very nearby.
As we continue our policy of keeping design/material monopoly for the delight of our retail partners and customers, there will be more manufacturers and service providers added to improve the quality, pricing, and delivery pillars. While keeping the number of in-house manufacturing units get increasing, we are focusing more n’ more to build a new stream of fully-operated-for-Heniis outsourcing associates also.
The Pan-India market expansion programs have helped us to explore new apparel manufacturing channels, especially at different Apparel Parks and Research Centers’, which makes us farther capable to bring global fashion trends as well as reach the international market.
Golden Circle (The Circle of Commitment)
No fashion enthusiast escapes from this!
Why
Heniis presented a whole new depiction, of the globally challenged design concepts of men’s clothing with an Indian-affordable pricing tag. And that was the journey that made them fill the racks of Tier-I textile retail networks, across their vicinity.
How
The customary design approach, starting from the design storyboard, through custom-made raw-materials, to a product-wise quality measure, Heniis brand immaculately combined an incomparable excellence in craftsmanship, and has made it as the brand’s philosophy, reflected in the collections across the No: 1 retail houses.
What
Through the exclusive designs, materials, and production methodologies, Heniis had muscled the growth of this brand to generate new production clusters across the region whilst maintaining the brand’s trademark as hands-on-quality. That’s how the customers have begun to see it as the mark of menswear.
Value Propositions
Commitment to Customers, Team, and Community!
We built our company on family values that operates with one standard — truly, for customers, so do our team, dedicated completely to the customer-centric-quality-measures, that’s the foundation of our values and policies. We care about growth, team, and our customers, what separates us from others is how we approach ourselves on each of those entities.
On each day, we hold ourselves to a higher standard and take initiative to make things better. Together, we achieve the extraordinary, in our business verticals and the lives of our brand chain.
Our production clusters are well-connected and operated with the core management as well as the design-quality team, bonded through the emotions of the business vision of the organization, which has blended from the day one we derived.
In addition to guiding men to look for the best, we recognize that a part we can play in helping our community to feel good from inside too, which is the foundation of our human capital and social responsibility policy.
Investing on training and employee welfare programs are just basic value factors in our operational codebook.
Out of the basic needs of the mankind to survive, like ‘food, cloth, and shelter’, Heniis has committed to take care clothing solutions, whenever / wherever it needs. What we make sure is that either ‘People can buy Heniis or simply get it when they really need it’. The founders and mentors of this organization are closely knitted to stand for ‘people in-need of a cloth’.
The Team Heniis has always showed the courage and care to reach their fellow community, through their social responsibility commitments, wherever and whenever the livelihood is in-need of this fundamental necessity, cloths.
The Tone
We sound the same for decades, so will be!
The only thing that really changes for the customer is the fashion of the clothing we bring in.
It’s been years that our customers and vendors enjoying the same rate of care and commitment. No matter whether they are in our business chain as, customers, vendors, retail partners, the Heniis-way-of-relationship-management is always one-to-one and will be always.
Our designs and products might be inspired by global trends but never without listening to the choice of customers.
‘Committed to Deliver what you see’, is just another brand-character we developed through constant effort and dedication.
Fashion, budget, quality, and care are some of the profound values developed by our mentors, even before the brand exists.
