Linen – The Future Fashion is Ancient

 Yo! The Linen from Heniis is LinHeniis!

The Good Old Days

Its affirmative that nowadays natural fabrics have seen everywhere, in all shapes, styles, and forms from basic undergarments to high end fashion apparels. Centuries ago, fabrics were inestimable commodities due to the manufacturing process like, weaving, preserving, crafting etc. People forced to be limited by what fabric may available locally unless they were extremely moneyed. Watch out this paradigm, currently, the cotton is considered as a dailywear fabric with a vacillating quality / price from cheap t-shirts to designer jeans. Epochs past, it was a pricey fabric import, from places like India & China and made into swanky day dresses and house robes for the wealthiest.

‘Understanding the history of cloths and fabric is equally fascinating like understanding the evolution of the humankind and their socio-economic prominence and fashion glory glimpses’

Begin with the great Linen, the oldest fabric ever found so far, courting back in the 7000 BCE from the Babylonians, 5000 BCE in the Pyramids of Egyptians, but the mother of all the findings is that ‘Indians were using it, around 20,000 BCE years before’, as per their heritage writings, that is almost near to the Paleolithic Age.

The new-aged fashion houses hypothesized and picturized that the Linen fabric is always coming with an expensive, fancy clothing and fabric design / fashion. Historically, it was a fundamental-everyday clothing, especially undergarments, until the origination of the cotton in the early 1800s, nicely after its invention a 100 year before, exactly when the cotton production has found the pace and become cost efficient. Remembering the sweet old Linen 2-pieces happily! (Or is that being a single piece? Cool).

Texture, Structure and Evolution

Linen has made from the cellulose fibers, which is called the bast fibers, of the inner bark of the flax plants, types including hemp, jute, and raime. Materials made from bast fibers are faster-drying like the cotton or wool, but stronger than them when wet.

The process of making the bast fibers, and so forth the textile, is long and complicated, like retting which is soaking the stem, using different methods like tub-soaking, which happen in few days and dew-soaking which take a few weeks, and hackle the boon, the inner core of the flax, which is after the drying of the retting-stem. The boon is again hackled to get the final product of long fiber which is using to spun the Linen. This hectic process may be the major reason to the higher price-range for the end-products.

In the invention of mechanical hackling and extracting methodologies and machineries, in the mid of 1830s, the production has increased dramatically and cost as well as the usage has become more people-oriented, until where it was limited to luxury and royalty. The improved quality of the linen has changed its usage status from basic household fabric to a common-wear dress material.

Although the Americans and the British-European production houses are also started making fine quality linen, because of the peculiar weather conditions of the Egypt, their Egyptian Linen has overridden all other Eurasian similar fabric types.

‘Linen has certainly come a long way from being wrapped on mummies to everyday underwear, from table-wear and floor-clothing to fine summer suits and luxury fashionwear again.’

Sustainability & Values

• Sustainability
  • Made from flax, It’s a regenerative corps
  • Use less water than cotton, in both production and maintenance
  • Temperature regulating fabric, makes natural climate-control effect
  • Long-lasting, process of shrinking and expanding are natural
  • Anti-bacterial, unique, and in-built nature protection
  • No artificial material mix required for end products- which means no micro plastic wastage.

• Ethical Fabric
  • Produced naturally and decomposed naturally, 100% eco-friendly fabric.
  • Any demography, weather, human conditions, all age-gender-occasion fabric.
  • The longer it lasts, the smoother it become. Saves money and time.

The Future is Here, LinHeniis!

Today linen has again reincarnated, from the common-wear status, as a luxury fashionwear. In the early 2020s luxurious fashion houses started presenting Linen products as their premium dress material categories. Their ramps have waved by modern linen as well as linen-silk blended products and had welcomed by the fashion enthusiastic with long standing ovations.

• Linen – A Key Fabric of 2022
  • 64% of the EU fashion designers and 55% of the US, used linen 2021-22 for the first time
  • Most of the US/EU fashion houses has showcased at least one linen product as a practice.

As a fashion-breaker in the Indian men’s apparel market, Heniis has been presenting their Linen menswear sequence called ‘LinHeniis Series’. Its affirmative that Heniis is going to present disruptive designs and material choices, which are challenging the giant fashion houses by bringing wonderful designs, custom weaved fabrics, and globally-trending fashion, in their new products, of-course with the most affordable price tags, which is the most attracting factor of every Heniis product.

The next Heniis wonder will be the LinHeniis!